Stephen Taylor, Managing Director of Tourism Potential, has over twenty years experience in feasibility studies, tourism industry operations and consulting to the private and public sector in Australia and the United States.   His hands-on experience in developing and operating theme attractions and consulting to the wider industry covers business planning, economic impact assessment, strategy development, feasibility studies, operations reviews and market research. Prior to establishing Tourism Potential in 1994, Stephen was General Manager of a national tourism research and consulting organisation for several years.  He has also served on the advisory boards of several national tourism research organisations.

Stephen’s major skills and areas of expertise include:

• Feasibility studies and financial analysis
• Strategy development and planning
• Industry analysis
• Market research
• Theme attraction development & operation