Sri Lanka Four Year Strategic Action Plan

Project: Sri Lanka Four Year Strategic Action Plan

When: 2016

Client: World Bank

Objectives of the Assignment

To build on the Vision 2025 document to create a realistic and implementable strategy together with a Four Year Action Plan (Strategic Action Plan). The guiding principles of the Strategy were to:

  • position Sri Lanka as a ‘higher value’ destination;
  • create memorable experiences for all visitors;
  • dispel misconceptions about Sri-Lanka as a travel destination;
  • ensure world class management of assets etc; and
  • democratise the economic participation and impact of the tourism economy throughout all of Sri Lanka whereby the tourism sector becomes the vanguard in improving economic inclusiveness among Sri Lankans.
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